How to Stop Plastic Pollution Forever

 

Story of Stuff Project

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Help bring accountability to Big Plastic polluters by organizing a brand audit in your community! This massive, rolling citizen science project with the #breakfreefromplastic movement spans from San Francisco to Surabaya. It’s a great way to participate in the global movement working to end plastic pollution. Ready to take action with us?
What’s a brand audit? A brand audit is like a litter cleanup – but in addition to picking up trash from a beach, park, or other public area, participants record data about the products and materials that are ending up in the environment.
Your Brand Audit can be big or small: a solo activity, or a public event with lots of volunteers. Either way, you’ll be taking part in a global movement that transforming the conversation around plastic waste in the environment.
Get Started: Take the first step by signing up below! You’ll receive an email with your guide to hosting a brand audit, and a link to register your event with the #breakfreefromplastic movement.

 

Did you know that humans have produced more than 8.3 billion tons of plastic in the last 70 years(1) and 91% of which have not been recycled?(2)

This means that almost all of the plastics ever produced are in a landfill, have been incinerated, or somewhere else in our environment causing destructive impacts to the Earth’s ecosystem.

The fossil fuel industry plans to increase plastic production by over 40% in the next decade(3) which means there will be more plastic than ever before.

Recycling and cleanups alone won’t solve the massive scale of the plastic crisis.

Think about it, if your bathtub was overflowing, you wouldn’t immediately reach for a mop — you’d first turn off the tap. That’s what we need to do with single-use plastics.

Watch this video and learn how we can turn the tide and put an end to plastic pollution.

Please share this video on FacebookTwitter, or pass this email along.

We have the power to solve the plastic crisis before it’s too late.

Thank you for watching,

Jericho Apo
Digital Strategist
P.S. If you’d like to get involved and take action, sign up here to host or join a Brand Audit!
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START YOUR BRAND AUDIT TODAY!

 

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